Deconstruction instead of brainstorming

Brainstorming is taught as the primary tool for creative thinking. The problem is it doesn’t work. Don’t get me wrong. There are some who do it well. IDEO is legendary

Switch: How to Change Things When Change is Hard

They’ve done it again. You don’t have to be a prophet to know that the ideas that Dan & Chip put forth in this book are going to enter the

Doing versus thinking…

It’s really nice to just sit and think about things – to roll them around in your mind, take them apart and reconstruct them in various ways. In a way,