marketing

Now What?

Been thinking about what to write next and have too many ideas, so I’ll just put them all out here, and see if anyone is reading and cares: 1. The

Demoted to Gold

Image via Wikipedia American Airlines demoted me to Gold. I got a very nice pre-printed letter in the mail informing me that I did not qualify for Platinum status any

Communication Architecture, Pt. 3

Part 3 on the Comm. Arch. model that I’ve been developing and using with clients. The reason I’ve been working on this is to try and develop a strategic dashboard

Communication Architecture, Pt. 2

This model is a tool, but it is not a perfect one. For starters, I don’t like the name of it. And not just because it is too long and

Communication Architecture, Pt. 1

This whole communication thing has gotten really complicated. I’m speaking now about the profession of communications, which I’ve worked in for nearly two decades now. We all know about the

Switch: How to Change Things When Change is Hard

They’ve done it again. You don’t have to be a prophet to know that the ideas that Dan & Chip put forth in this book are going to enter the