conversation

Three Reasons Brainstorming Doesn’t Work – And What You Can Do About It

I’ve written here before that I don’t think brainstorming works. My opinion is based on 20+ years of experience running groups whose job it was to generate ideas. It didn’t

The Google Ad

Image via CrunchBase I have not read any of the commentary about the Google ad yet, and for a reason. I wanted to get down my opinions of it untainted

Communication Architecture, Pt. 2

This model is a tool, but it is not a perfect one. For starters, I don’t like the name of it. And not just because it is too long and

Office culture as social media (aka. how-to become part of a culture)

I’m working on site for a new client this week. We are thinking about online and social media strategies (officially), but I am thinking (actually) about working in an office