The 3-Step Chlorinated Chicken Strategy September 30, 2014 1 This might be one of the greatest examples of simplifying a message I’ve ever heard. This...
3 Questions to Answer: Do I Own My Brand? September 23, 2014 2 Last week I wrote about the 7 Tests of a Great Brand Name. One of the tests is that it needs to...
Now What? March 5, 2010 27 Been thinking about what to write next and have too many ideas, so I’ll just put them all...
Communication Architecture, Pt. 2 February 1, 2010 25 This model is a tool, but it is not a perfect one. For starters, I don’t like the name of...
