9 Reasons to Rename Your Brand October 30, 2014 1 Thinking about changing your brand name? But wondering if your rationale makes sense? Here are...
5 Steps Up the Brand Ladder October 15, 2014 1 You do not become a brand overnight. At least not a valuable brand. There are 5 stages of brand...
The 3-Step Chlorinated Chicken Strategy September 30, 2014 1 This might be one of the greatest examples of simplifying a message I’ve ever heard. This...
3 Questions to Answer: Do I Own My Brand? September 23, 2014 2 Last week I wrote about the 7 Tests of a Great Brand Name. One of the tests is that it needs to...
