After two agency directors, John and Brax, bungle a big meeting with a high-profile client, they find themselves on a fateful road trip from Chicago to Las Vegas to try to save their jobs…
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After two agency directors, John and Brax, bungle a big meeting with a high-profile client, they find themselves on a fateful road trip from Chicago to Las Vegas to try to save their jobs — and their client’s business. The enigmatic Mr. Z, chairman of the agency’s board, commands them to unlock the secret of his Black Box, an object that he entrusts to them for the journey, which he says contains his “philosophy of life.” The Black Box holds the answers, but it means nothing to both men — John, a burned out creative who lost his passion for ideas long ago, and Brax, a privileged, by-the-book upstart who favors only results. In order to solve their client’s issues and rescue their careers, John and Brax must work together to puzzle out the truth of the Black Box before their trip ends — and the business goes bust.
Six Sides of the Black Box is a parable about transformational ideas. Through the narrative of John and Brax’s journey to uncover Mr. Z’s ” philosophy of life,” this story will guide you through ambiguity to help your own big ideas take shape. You may discover, like the two agency directors, what kind of thinking will change the form, structure, and shape of your organization — as well as your brand (or personal identity)! This book is a tale of an unforgettable road trip that entertains while teaching the nature of a truly transformational idea.