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Blog | Sean L. Womack

Confessions of an Idea Junkie

This is where Sean Womack shares findings, insights and ideas.

Apple is boring…and they seem not to care [SATIRE]

This post originally ran on LinkedIn. Apple might be the most straight-forward, boring brand in the world. But they don’t seem to know it. Their emails and print ads have headlines. Headlines! Print ads! Email?!? And these emails! They always talk about product... read more

Warning: Not Everything Has A Story

When bad things happen, we want to find a cause. This is a dangerous habit. When something bad happens there can only be two scenarios: 1. There is someone or something that caused it and it is clear to everyone. 2. There does not seem to be any reason for it to have... read more

Is Your Brand Clear As MUD? It Should Be.

I made this video for a class I designed and taught for the Soderquist College of Business at JBU. The class is about customer value, and it builds from this model. The model explains how a great brand position exists at the intersection of three things: What is... read more

I love Moleskine, but I loathe their ads!

I bought my first one more than 13 years ago, but every time I get these hideous email ads, it diminishes my love for this brand just a bit more. That’s bad advertising when it reduces equity. Whoever is responsible for these, needs to take some clues from their... read more

Zombie Apocalypse Making the CDC Interesting

Okay, so every now and then something comes along that you cannot help but comment on. The new CDC blog post about what to do in case of a Zombie Apocalypse is brilliant in so many ways. First, it understood that it did not have an chance in the world at getting... read more

3 Reasons GAP logo is just plain wrong.

  If you haven’t heard (or don’t really care about such things), then let me be the first to tell you. GAP has a hideous new logo. No one knows why GAP changed their iconic brand. And it seems that no one likes it. I’m not a fan. Here’s... read more

Tiffany & Co should not be on Facebook

Steve Rubel’s recent post on the ubiquity of social networking, and how all luxury brands need to figure it out NOW misses two fundamental issues. One about social and the other about luxury. He starts out by talking some very common ideas about how social is... read more

Just read: Scott Belsky’s Making Ideas Happen

I met Scott Belsky last fall at a conference and then spent a little time with him in NYC recently. He was kind enough to send me an advance copy of his new book, Making Ideas Happen. I have not had a book lay my soul bare like this one did in a long, long time. It... read more

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