They’ve done it again.
You don’t have to be a prophet to know that the ideas that Dan & Chip put forth in this book are going to enter the lexicon quickly. Their ability to find disparate stories and weave them into a cohesive narrative is rivaled only by Malcolm Gladwell (IMHO). But it is the quality of their thinking, and their ability to extract real useful insights from the most mundane of sources (i.e. books on eating habits), and their ability to make scholarly research readable, practical and entertaining.
Soon we’ll all be talking about the rider, the elephant, and the path (among other Heath-isms).
Their premise is simple – change is hard, especially when you don’t have any personal or positional power. What they do they is teach you step-by-step how to leverage what you do have or what you can influence. It’s one part manual, one part motivation, and totally enjoyable.
*On a personal note: I’ve had the privilege to get to know Dan and Chip just a little professionally (doing a project for them), and they are two of the most delightful people I’ve had the pleasure to know. These guys could be jerks, and people would just probably dismiss it because of their talents. But they are gracious and kind in addition to brilliant.