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5 Steps Up the Brand Ladder

5 Steps Up the Brand Ladder

October 15, 2014

36

You do not become a brand overnight. At least not a valuable brand. There are 5 stages of brand...

The 3-Step Chlorinated Chicken Strategy

The 3-Step Chlorinated Chicken Strategy

September 30, 2014

29

This might be one of the greatest examples of simplifying a message I’ve ever heard. This...

3 Questions to Answer: Do I Own My Brand?

3 Questions to Answer: Do I Own My Brand?

September 23, 2014

34

Last week I wrote about the 7 Tests of a Great Brand Name. One of the tests is that it needs to...

Apple is Boring…

Apple is Boring…

September 12, 2014

172

This post originally ran on LinkedIn. Apple might be the most straight-forward, boring brand in...

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