5 Steps Up the Brand Ladder October 15, 2014 17 You do not become a brand overnight. At least not a valuable brand. There are 5 stages of brand...
The 3-Step Chlorinated Chicken Strategy September 30, 2014 11 This might be one of the greatest examples of simplifying a message I’ve ever heard. This...
3 Questions to Answer: Do I Own My Brand? September 23, 2014 13 Last week I wrote about the 7 Tests of a Great Brand Name. One of the tests is that it needs to...
Apple is Boring… September 12, 2014 142 This post originally ran on LinkedIn. Apple might be the most straight-forward, boring brand in...
