Is Your Brand Clear As MUD? It Should Be.

I made this video for a class I designed and taught for the Soderquist College of Business at JBU. The class is about customer value, and it builds from this model. The model explains how a great brand position exists at the intersection of three things:

  1. What is meaningful to the consumer (the M)
  2. What is unique from the competition (the U)
  3. What is deliverable or do-able by your organization (the D)

If you only have 2 of these 3, then your brand will struggle in the market.
I’ll expand on this idea in future posts.

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