I made this video for a class I designed and taught for the Soderquist College of Business at JBU. The class is about customer value, and it builds from this model. The model explains how a great brand position exists at the intersection of three things:
- What is meaningful to the consumer (the M)
- What is unique from the competition (the U)
- What is deliverable or do-able by your organization (the D)
If you only have 2 of these 3, then your brand will struggle in the market.
I’ll expand on this idea in future posts.