Hideous Moleskine Direct Mail

I love Moleskine, but I loathe their ads!

I bought my first one more than 13 years ago, but every time I get these hideous email ads, it diminishes my love for this brand just a bit more. That’s bad advertising when it reduces equity. Whoever is responsible for these, needs to take some clues from their product design team or needs to develop some equity guidelines to operate from.

Case in point…

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