Doing versus thinking…

It’s really nice to just sit and think about things – to roll them around in your mind, take them apart and reconstruct them in various ways. In a way, it is very satisfying. But only in a way – and that way is fleeting. Just a moment.

Doing is very different. It is messy and difficult. Filled with fits and starts. Dead ends and frustrations. Embarrassing gaffes and elusive triumphs. But when you are done, something is there. Something new (perhaps) or at least new to you. But it is there and real.

I’ve spent much of my career thinking up stuff for my companies and clients. Most of it never came into being. That’s kind of the nature of the beast in the idea economy. Lots of ideas. Very little stuff.

Not true for my grandfather. He was a carpenter and a brick mason. He built things. If he thought about something at work, then it was how to build a wall or brick around a window. His thinking had a tangible outcome. I want more of this.

The good news in our knowledge/attention/entertainment/new media/adjective-of-the-day economy, is that the tools of production are democratized. No, not for everyone (although $100 laptop is getting us there), but for most in the US it is. That means that the distance between idea and production is smaller. And that’s a good think for the thinkers and the daydreamers of the world.

In that spirit, I’ve decided to build a structure for my thoughts. A place to capture the things that I have been thinking about over the past number of years – most of which I talk to colleagues or clients about. Some of the ideas are practical, some are half-baked (if that), some I’m just working out. So, I’m doing and thinking here – or maybe doing some thinking…in public.

I’m also in the process of starting an agency (well, it’s been three years in the making), but I plan to share the story as it unfolds. As much as clients will allow, and as much as you care to read. I hope an inside (and honest) look under the hood is helpful, and I’m hoping that anyone reading will share their wisdom along the way.

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