What is content? It is art. It is persuasion. It is teaching. It is film and illustration and article and document and presentation and posts and images and anything that communicates an idea. We love content. And brands should bring us better content. How do they do that?
TBD Labs are an intense, focused series of facilitated conversations with your cross-functional leadership team. We won’t brainstorm. There is no groupthink. Real work happens. In the room. It requires a commitment to prepare ahead of time, to engage on the day, and to reflect between sessions.
When you need a breakthrough idea. When you need to see things in a different light. When you face changing conditions. An Idea Lab will help you find a solution. It’s a collaborative space and process designed to generate innovative new ideas.
When you have a unique offering, but it is not breaking through. When you have a remarkable product, but it is not sticking in the mind of the consumer. You have a brand problem. And a Brand Lab can help.
Telling your story can be a challenge. No matter your organization type or size. How do you distill everything you do down into one powerful and memorable word, statement or pitch? If you are struggling to tell a complex story. If your simple story isn’t sticking. If you don’t think you have a story. Then a Story Lab can help.