This post originally ran on LinkedIn. Apple might be the most straight-forward, boring brand in the world. But they don’t seem to know it. Their emails and print ads have headlines. Headlines! Print ads! Email?!? And these emails! They always talk about product features and benefits. And have a clear call to action. Just one!
Sean brought much needed clarity to our world. He helped us map out where our business was headed, and then worked with us to create a marketing plan to reach that destination. Sean has a rare mixture of talents—he can cook up a brilliant creative insight and then switch hats and pinpoint all the challenges that’d need to be overcome in bringing it to life. He’s one part branding guru and one part master planner. And, on top of all that, he’s a pleasure to work with. We’ll be working with him again, there’s no question.
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I write (almost) weekly about work & life.