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9 Reasons to Rename Your Brand

9 Reasons to Rename Your Brand

Thinking about changing your brand name? But wondering if your rationale makes sense? Here are nine different reasons other companies have renamed. And it seems to have worked out pretty good for these guys. 1. Your business just pivoted. Yes, pivoted is jargon. But it is shorter than saying, “your business model wasn’t working so

5 Steps Up the Brand Ladder
5 Steps Up the Brand Ladder

You do not become a brand overnight. At least not a valuable brand. There are 5 stages of brand value, or as we are talking about it here: 5 steps up the brand ladder. Just like a ladder, it’s hard to skip a step. Not impossible, just hard. So, it is good to know what

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The 3-Step Chlorinated Chicken Strategy
The 3-Step Chlorinated Chicken Strategy

This might be one of the greatest examples of simplifying a message I’ve ever heard. This morning on NPR I heard a story about TTIP. What is TTIP? The Transatlantic Trade and Investment Partnership. Essentially a free trade zone between the US and Europe. I say essentially. Because in reality, it is a very long,

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The Six Sides of the Black Box

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The Audience Economy

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