Apple is boring…and they seem not to care [SATIRE]
This post originally ran on LinkedIn. Apple might be the most straight-forward, boring brand in the world. But they don’t seem to know it. Their emails and print ads have
Warning: Not Everything Has A Story
When bad things happen, we want to find a cause. This is a dangerous habit. When something bad happens there can only be two scenarios: 1. There is someone or
Three Reasons Brainstorming Doesn’t Work – And What You Can Do About It
I’ve written here before that I don’t think brainstorming works. My opinion is based on 20+ years of experience running groups whose job it was to generate ideas. It didn’t
Is Your Brand Clear As MUD? It Should Be.
I made this video for a class I designed and taught for the Soderquist College of Business at JBU. The class is about customer value, and it builds from this
Confessions of an Idea Junkie
Reading Ed Catmull’s book, Creativity Inc., about building the creative culture at Pixar.
I love Moleskine, but I loathe their ads!
I bought my first one more than 13 years ago, but every time I get these hideous email ads, it diminishes my love for this brand just a bit more.
We are not characters in our own story
You are not an actor in the story of your life, you are the camera. You are an actor in the story of others.
What We Say We Are (& What We Do To Make Money)
I think of my identity more about what I do to make money rather than who I am as a person. Why is this?
Zombie Apocalypse Making the CDC Interesting
Okay, so every now and then something comes along that you cannot help but comment on. The new CDC blog post about what to do in case of a Zombie