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Hey. Welcome to my site. This is the place where I collect and share everything I write, teach or speak about. Enjoy.read full bio
Blog Updates
Apple is boring…and they seem not to care

Apple is boring…and they seem not to care

This post originally ran on LinkedIn. Apple might be the most straight-forward, boring brand in the world. But they don’t seem to know it. Their emails and print ads have headlines. Headlines! Print ads! Email?!? And these emails! They always talk about product features and benefits. And have a clear call to action. Just one!

Warning: Not Everything Has A Story
Warning: Not Everything Has A Story

When bad things happen, we want to find a cause. This is a dangerous habit. When something bad happens there can only be two scenarios: 1. There is someone or something that caused it and it is clear to everyone. 2. There does not seem to be any reason for it to have happened. On

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Three Reasons Brainstorming Doesn’t Work – And What You Can Do About It
Three Reasons Brainstorming Doesn’t Work – And What You Can Do About It

I’ve written here before that I don’t think brainstorming works. My opinion is based on 20+ years of experience running groups whose job it was to generate ideas. It didn’t matter if we were working on ideas for new products or how to advertise them, just getting in a room tossing out crazy ideas without

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Is Your Brand Clear As MUD? It Should Be.
Is Your Brand Clear As MUD? It Should Be.

I made this video for a class I designed and taught for the Soderquist College of Business at JBU. The class is about customer value, and it builds from this model. The model explains how a great brand position exists at the intersection of three things: What is meaningful to the consumer (the M) What

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Photo Gallery
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Ideas
Brand
  • Apple is boring.
    Apple is boring...and they seem not to care
    September 12, 2014
  • Three Reasons Brainstorming Doesn't Work - And What You Can Do About It
    August 24, 2014
  • Is Your Brand Clear As MUD? It Should Be.
    August 20, 2014
  • Hideous Moleskine Direct Mail
    I love Moleskine, but I loathe their ads!
    March 6, 2014
  • No one seems to know why GAP changed it's iconic logo.
    3 Reasons GAP logo is just plain wrong.
    October 7, 2010
  • Walter Landor Talking First Moment of Truth - 50 Years Ago!
    September 6, 2010
  • Tiffany & Co should not be on Facebook
    May 10, 2010

Sean brought much needed clarity to our world. He helped us map out where our business was headed, and then worked with us to create a marketing plan to reach that destination. Sean has a rare mixture of talents—he can cook up a brilliant creative insight and then switch hats and pinpoint all the challenges that’d need to be overcome in bringing it to life. He’s one part branding guru and one part master planner. And, on top of all that, he’s a pleasure to work with. We’ll be working with him again, there’s no question.

Heath Brothers
Heath Brothers

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I write (almost) weekly about work & life.